LOS ANGELES, March 11, 2025 /PRNewswire/ -- CarData, Inc., a leading provider of vehicle inventory photography for franchise car dealerships, in partnership with Velocity Automotive Marketing, is proud to announce its expansion into Southern California through the acquisition of Tristar Digital Services. This strategic acquisition strengthens CarData's reach and enhances its ability to deliver high-quality automotive photography and digital merchandising solutions to dealerships throughout the region.

With a long-standing reputation for excellence, Tristar Digital Services has been a trusted partner for Southern California dealerships, offering professional vehicle imaging and digital content services. By bringing Tristar into the CarData and Velocity Automotive Marketing network, dealers will gain access to cutting-edge photography workflows, advanced digital solutions, and an expanded support team dedicated to helping them maximize their online vehicle presentations.

"Our mission has always been to provide franchise dealerships with industry-leading vehicle photography and merchandising solutions," said Wayne Balroop, General Manager of CarData, Inc. "The Southern California market is a vital hub for the automotive industry, and this acquisition allows us to further support dealerships with the high-quality imagery and technology they need to drive sales."

The transition has been seamless for existing Tristar clients, who can expect the same high standards of service along with expanded capabilities, including enhanced inventory presentation tools and faster turnaround times.

"We're excited to join forces with CarData," said Chris Treister, former owner of Tristar Digital Services. "Our customers will benefit from the increased resources, technology, and expertise this partnership brings. It's a win-win for everyone."

As part of its expansion efforts, CarData and Velocity Automotive Marketing will also be growing their team in Southern California, offering new opportunities for talented vehicle photographers and digital merchandising professionals.

The acquisition of Tristar Digital Services marks another milestone in CarData's commitment to revolutionizing automotive inventory photography, helping franchise dealerships present their vehicles with best-in-class imagery that engages buyers and accelerates sales.

Media Contact:

Wayne Balroop
 General Manager, CarData, Inc.
 waynebalroop@cardata.us
 443-413-5400
www.cardata.us

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SOURCE CarData