NEW YORK, Feb. 6, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The global cookies market size is estimated to grow by USD 32.33 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  7.3%  during the forecast period. Growing emphasis on product premiumization is driving market growth, with a trend towards growing popularity of clean labeled cookies. However, high energy costs for bakery processors  poses a challenge. Key market players include Arcor Group, Bahlsen GmbH and Co. KG, Barilla G. E R. Fratelli Spa, Billys Farm, Biscuit Holding SAS, Britannia Industries Ltd., Campbell Soup Co., Deweys Bakery Inc., Emmys Organics LLC, FUEL10K Ltd., ITC Ltd., Kellogg Co., Mondelez International Inc., Nestle SA, Parle Products Pvt. Ltd., PepsiCo Inc., PT Mayora Indah Tbk, Starbucks Corp., UNIBIC Foods India Pvt. Ltd., and Yildiz Holding A.S..

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Market Driver

The global Cookies Market is witnessing significant trends with bakers focusing on functional ingredients, low-fat and sugar-free options to cater to health-conscious consumers. Urbanization and increasing disposable income have boosted consumer spending power, driving demand for cookies. Home bakers and small businesses are capitalizing on this trend with hand-made, natural flavor cookies. Transparency of ingredients is crucial as consumers seek gluten-free, lactose-free, and celiac-friendly options due to chronic diseases like glutamic disorders and celiac disease. High input costs and supply chain disruptions challenge bakers, but product innovations, such as low-sugar, organic, and vegan cookies, continue to attract consumers. Marketing methods like brand creation, gifting options, and e-commerce have expanded the cookies market, reaching new demographics and emerging regions. Flavors like chocolate chip, oatmeal raisin, snickerdoodles, and caramel-flavored minis remain popular. Regulations and global economic conditions impact the market, but brand loyalty and consumer perception remain key factors. Major players like Dunkin, Oreo, and retail stores dominate the market, with online retail and foodservice also gaining traction. Cookies continue to be a convenient snack option, adapting to changing consumer tastes and lifestyles. 

The cookie market is witnessing a significant shift towards clean labeling due to increasing consumer awareness regarding food transparency. Countries like the US, the UK, and Germany have implemented strict regulations to ensure clear product formulation and labeling. This trend simplifies the cookie production process by using a minimal number of recognizable and health-perceived ingredients. Manufacturers prioritize using easily understandable and pronounceable components to cater to health-conscious consumers. By adhering to clean labeling, the cookie industry enhances trust and confidence among customers, ultimately leading to business growth. 

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Market Challenges

• The Cookies Market faces several challenges in the baking industry. Bakers deal with the use of functional, low-fat, and sugar-free ingredients to cater to changing consumer preferences. Consumer spending power and urbanization drive growth in the healthy cookies market. Marketing methods for hand-made cookies require transparency of ingredients due to health concerns. High input costs for gluten-free, sugar-free, and organic cookies pose a challenge. Chronic diseases like glutamic disorders, lactose intolerance, and celiac disease require special attention. Premium cookies, gifting options, and chocolates offer brand creation opportunities. Product innovations in flavors like Pineapple, Oats, and Digestive ingredients cater to consumer tastes. E-commerce and online retailing are key distribution channels. Regulations, supply chain disruptions, and global economic conditions impact the market. Brand loyalty, perception, and global expansion present opportunities. Cookies come in various segments such as Chocolate Chip, Oatmeal, Shortbread, Filled, Specialty, and Bar cookies. Bakery manufacturers face manufacturing costs and competition from alternative products. Snacking trends and lifestyle diseases call for healthy alternatives. Regulations and global economic conditions impact the market.
• In the baking industry, particularly in cookie production, energy consumption is a significant concern. The bakery process is energy-intensive, with electricity being the primary source for various operations. These include mixing, dividing, proving, molding, baking, de-panning, slicing, and cooling. For instance, motors and drives in mixing operations require electricity. Ovens, which consume the most energy, use both electricity and gas for heating. An indirect oven's specific energy consumption (SEC) in a week can reach 590 kWh per ton for gas and over 30 kWh per ton for electricity. This high energy usage makes managing costs a major challenge for bakeries.

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Segment Overview 

This cookies market report extensively covers market segmentation by  

• Type
• Plain And Butter-based Cookies
• Chocolate-based Cookies
• Other Cookies
• Distribution Channel
• Offline
• Online
• Geography
• North America
• APAC
• Europe
• South America
• Middle East And Africa

1.1 Plain and butter-based cookies-  The global cookies market experiences significant demand for plain and butter-based cookies, particularly in countries like China, India, and the UK. These cookies complement hot beverages such as tea and coffee. Vendors like Mondelez, Britannia Industries, Mayora Group, and Parle Products cater to this segment. With a price-sensitive market, particularly in developing countries, competition is intense. Manufacturers differentiate through innovative packaging and advertising. Consumer awareness regarding health implications of artificial sugars and added colors has increased, leading to a rise in demand for clean labeling and health-focused cookies. UNIBIC Foods India Pvt. Ltd. Offers sugar-free butter and multigrain cookies in India. However, health concerns surrounding trans fat and the high caloric value of butter may negatively impact sales of butter-based cookies during the forecast period. Consequently, the cookies market is projected to grow slowly during this time.

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Research Analysis

The cookies market is experiencing significant growth due to increasing consumer demand for tasty and convenient snacking options. Functional ingredients, such as low-fat and sugar-free alternatives, are gaining popularity among health-conscious consumers. Urbanization and rising consumer spending power are driving the market, particularly in emerging regions. Marketing methods, including social media and influencer partnerships, are key strategies for reaching home bakers and consumers. Hand-made cookies, gluten-free, organic, and low-sugar options are popular choices for those seeking healthier alternatives. Flavors like pineapple and oats, as well as digestive ingredients, are trending in the market. Manufacturing costs and e-commerce are also important factors influencing the cookies market. Biscuits and alternative products, such as chocolate cookies, are also significant contributors to the market's growth.

Market Research Overview

The Cookies Market is a thriving industry driven by the growing demand for sweet and savory treats. Bakers use functional ingredients like oats, digestive ingredients, and natural flavors to cater to various consumer preferences, including low-fat, sugar-free, and gluten-free options. Urbanization and increasing consumer spending power have boosted sales, particularly in emerging regions. Transparency of ingredients is crucial, with many consumers seeking hand-made cookies and healthy alternatives due to chronic diseases such as obesity, diabetes, and glutamic disorders. Marketing methods include brand creation, product innovations, and gifting options. High input costs, supply chain disruptions, and global economic conditions pose challenges, but brand loyalty and consumer tastes continue to drive growth. The market includes various segments, such as Chocolate Chip Cookies, Oatmeal Cookies, Shortbread Cookies, Filled Cookies, Specialty Cookies, and Bar Cookies, among others. Key trends include snacking trends, convenience, and the rise of e-commerce and online retailing. Brands like Dunkin and Oreo dominate the offline channel, while premium cookies and chocolates cater to the high disposable income demographic. Regulations and global expansion also play a role in shaping the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Type
• Plain And Butter-based Cookies
• Chocolate-based Cookies
• Other Cookies
• Distribution Channel
• Offline
• Online
• Geography
• North America
• APAC
• Europe
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio